20 Reasons to Start a Coaching Business

One of the best jobs in the world is being a coach. Not only do you get to help people and build wealth at the same time, but being a coach will also broaden your opportunities, and enrich your life.

What is a Coach?

A coach is someone who helps their clients achieve goals and transformation by using their knowledge and expertise. Are you an expert on a topic? Do you love helping others? If yes, you should consider becoming a coach.

How to Become A Coach

Starting a coaching business is easier than you might think. To become a coach you will need to choose a niche, price your services, and get clients.

Identify Your Niche

One of the most amazing things about coaching is the number of niches to choose from. Your niche will be something that you specialize in or your area of expertise. For example, you might be a business coach who teaches new entrepreneurs how to grow their businesses. You could also be a financial coach who teaches married couples to budget their money in a practical way. The possibilities are endless.

To find your niche ask yourself…

  • What am I really good at?
  • What have I helped people with in the past?
  • Who is my ideal client, and what problem can I help them solve?

Answering the questions above will help you gain clarity on your niche.

Price Your Coaching Services

You have an amazing service to offer your future clients. Before you can put your offer out there, you will need to decide how much to charge for your services.

Ask yourself the questions below to get a sense of what you should be charging for your coaching service:

  • What is an hour of my time worth?
  • Can my ideal client afford my prices?
  • What bonuses or resources will I include in my offer? What is the value of each bonus or resource?

Take the “What’s the Perfect Rate to Charge For Your Coaching Business?” to find out how if you are charging the right rate for your services.

Get Clients

After you have decided on a niche and priced your coaching services, it’s time to get clients. Paying clients to keep your business running. Wondering how to get your clients? Start with the steps below.

Testimonials and Referrals

Your first client will most likely be someone you know (your friend, acquaintance, etc.). If your clients are happy with the results you provide, they will most likely recommend you to people they know. Do not hesitate to ask for testimonials or referrals. Consider creating a testimonial template to ensure you get a glowing recommendation.


Keep your ideal client in mind when doing marketing through social media, email or paid ads. Think about what value you can provide your ideal client. Communicate your value clearly and consistently across all marketing platforms.

Check out “How To Become A Coach” for more practical tips!

Still Not Sure About Coaching? Check out 20 Reasons to Start a Coaching Business

1. The Coaching Industry is Growing

Ever since the global pandemic, many industries have been affected significantly. For example, business owners are looking for business coaches for guidance to scale their businesses. Workplace employees are looking for career coaches to help them improve their career development or transition to a new career entirely.

In unprecedented times coaches are needed more than ever to help their clients navigate change, uncertainty, and opportunities for growth.

2. You are Passionate About Helping People

Are you sought after for your amazing advice? Do you always have other people’s best interests at heart? Do people come and tell you they get results after you have given them advice?

If you answered yes to any of the above, a coaching career could be a great fit for you!

3. Flexibility

Have you ever dreamed of owning a business, choosing what kind of clients you like to work with, how many hours per week you want to work, and how many hours you want to spend with your family or do your own thing?

As a coach, you have a ton of flexibility when it comes to running your business. You get to choose who you work with, where you work, and for how long. Through your coaching business you can take back your time, make an income, and run a business that works for you.

4. Financial Freedom

Achieving financial freedom as a coach is possible! As a coach there is no limit on what you can make. You aren’t tied to a salary or dependent on commission.

Write down how much money you would like to make (realistically), and imagine how that money can provide for yourself and your loved ones!

5. Low Startup Costs

All you need to start your coaching business is Wi-Fi, a laptop, and a quiet space. You will also save a fortune on renting office space and paying for transportation.

6. You Don’t Need a Team to Start

When you launch your business, you wear all the hats. You are the CEO, marketing executive, sales team, customer service and more. You don’t need to hire a team until you have more money than time.

7. You Will Learn and Grow

You will learn and grow so much as a coach! Overtime you will grow as a business owner, coach, and person. You will learn a great deal from running your business and your amazing clients.

8. It’s an Ideal Time to Start a Business

There is no time like the present to start your coaching business. The coaching industry has been steadily growing for years and isn’t showing signs of slowing down anytime soon.

9. You have Something Unique to Offer

No one else can do what you do, how you do it. You have unique experiences, stories, and advice to offer your clients. Just think about what your future clients will miss out on without your coaching!

10. Make a Difference

You believe that every person has big dreams that are worth pursuing! You believe that change is possible. You believe that people can reach their full potential if given the right training and guidance.

Coaching is one of the best careers that allows you to make a difference. Through your business you will encourage and empower others to achieve their dream, reach their full potential, and help clients transform their lives.

11. Coaching Businesses Create Opportunities

Coaches get to do many different things. Beyond helping their clients achieve amazing results, many coaches write books, get paid to speak, launch online courses, and collaborate with other brands and businesses. 

12. There are People out There Who Need You

The transformation you offer through your coaching services is exactly what your ideal clients needs. Without you, your potential clients are stuck. A coaching business is about more than making money and creating a lifestyle about you love. Primarily, your business is about the people who need what you have to offer.

13. Expand Your Network

Your coaching business is a great way to meet new people and expand your network!

Through coaching, you will meet people you might not have otherwise been introduced to. By sharing your services with the world you will build a referral network of satisfied clients. You will also make connections with fellow coaches and service providers.

14. Coaching is a Rewarding Profession

One of the best moments in your coaching career? The moment your client says “thank you.” 

As a coach, you get to help your clients achieve their dreams and goals. With your support and guidance, the client that once felt hopeless and discouraged, often becomes the client that achieves way more than they ever thought possible.

15. Turn Your Stories into Something Powerful

What are your stories? What are the mistakes that you made and wish to help other people to avoid? What are the some things you have done right that others can benefit from?

Your stories have the power to inspire and help your clients. Coaching gives you a powerful platform to share stories of your setbacks and triumphs.

16. Life is Too Short Not to Follow Your Dreams

Life is too short not to follow your dreams. You don’t want to look back 10 years from now and wish you had started your coaching business!

17. Connect With People Around the World

As a coach, you have the opportunity to connect with people around the world! Unlike most professions, your reach isn’t limited to your immediate environment. Through online coaching you can inspire and touch people’s lives across the globe.

18. You Don’t Need a Specific Certification to Become a Coach

You don’t need to make a big investment of time or money to get certified as a coach. You could start today!

Clients don’t pay for your time or your certification. Clients pay for results and transformation. Your primary responsibility as a coach is to help clients achieve their desired results based on your advice and guidance.

19. You Don’t Have to Call Yourself a Coach To Be a Coach

Maybe you own a small business, a school teacher, or a non-profit executive, your title isn’t “coach”, but you help others by sharing your knowledge and expertise.

You just might be a coach without the “coach” title. You are already doing what you love, making money by helping others, and using your expertise. Might as well make the coach title official!

20. It’s Never Too Early or Too Late to Start

There’s no time like the present. Take The Coach School founder, Alli Worthington, for example.

At age 23, Alli was a stay-at-home mom.

At age 32, Alli had her 5th son but lost her home four weeks before the son was born. To support her family, Alli launched her first business.

Then at age 37, Alli began coaching other women to help them avoid mistakes she has made before.

At age 40, she launched her first book, followed by a Podcast launch, and started earning an income through speaking gigs at 42.

At age 44, Alli co-founded Called Creatives and launched The Coach School at 45!

If Alli can do it, so can you. It’s never too early or too late to fulfill your dreams.

Start Your Coaching Journey Today!

Ready to start your coaching journey? Join the The Coach School for step-by-step guidance. The Coach School will help you build, scale, and thrive in your coaching business. What are you waiting for? Join today!

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