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15 Signs You’re a Coach Even if You Don’t Call Yourself a Coach

It’s possible that you are a coach even if you don’t call yourself a coach. You’re probably wondering what this means. Let’s put it this way:

You might be a music teacher, but you could be a music coach.

You might be a sports trainer, but you could be a sports coach.

You might be a financial advisor, but you could be a finance coach.

The list could go on.

No matter what your job title is, if you are passionate about your job and enjoy helping people, there’s a good chance you are coach material!

What is a coach?

A coach is a professional who helps clients identify their goals and reach them using their experience and expertise. Great coaches have an instinct to help and teach.

Coaches love helping other people grow personally and professionally. A coach supports their client’s growth through coaching sessions that may include goal setting, brainstorming, creating plans of action, accountability and more!

There are many coaching niches

But wait, I am not a coach. You might say. The fact is, you might be a coach, even if you don’t call yourself one. 

These days, there is a coaching niche for just about everything. The following list is not exhaustive, but it should give you a good idea of how many different kinds of coaching niches there are:

Life Coaching

  • Relationship Coach
  • Family Coach
  • Parenting Coach
  • Marriage Coach
  • Spiritual Coach
  • Enneagram Coach

Health Coaching

  • Wellness Coach
  • Fitness Coach
  • Nutrition Coach
  • Personal Trainer

Business Coach

  • Finance Coach
  • Sales Coach
  • Executive Coach
  • Career Coach
  • Workplace Coach

At this point, you should have an idea of your coaching niches, or perhaps you even relate to one or two of the above niches.

Still wondering if you’re a coach? Check out the 15 signs below that you are a coach even if you don’t call yourself a coach.

1. You are a Business Owner

As a business owner, you are always looking for ways to grow and expand your products or services. Coaching can be a great service to add to just about any business. You can use what you’ve learned as a business owner to coach others.

If you have a product based business you can coach others on how to create and market a great product.

If you are a service based business you can coach other service providers on how to package, market and sell their services.

As a business owner, you could also create an entirely new venture as a business coach. As a coach you will share the knowledge and wisdom you’ve gained as a business owner with clients who want to start a venture of their own.

2. You’re a Problem Solver

Coaches are often natural problem solvers. You might be a problem solver if:

  • People seek you out for help
  • You listen well to gain a deep understanding of problems
  • You work collaboratively with others to discover what isn’t working
  • You know how to offer solutions that lead to results. 

If you enjoy the thrill of offering your knowledge and expertise to help others solve their problems you just might be a coach!

3. You’re a Leader in Your Area of Expertise

You are really good at what you do. People recognize you as a leader and an expert in your field. It isn’t uncommon for others to seek you out for your advice or input.

4. You are a Good Listener 

Good listening skills is one of the most important traits of a good coach. Through active listening, you understand what the speaker wants and needs.

You know how to ask powerful questions that help others gain clarity. You know how to analyze the information you collect and come up with solutions and advice that practically solve problems.

5. You are a Safe Space for Others

You are the person people turn to when they need a safe space. You are known for being reliable, dependable, and non-judgmental.

As a true coach, you hold space for others while also helping them carve a path forward. Because you are a safe space, others feel comfortable confiding in you about their dreams, goals, and disappointments. Your confidants leave an interaction with you feeling heard, seen, and ready to take action.

6. You’re a Lifelong Learner

Leaders are learners. You are naturally curious and enjoy staying up on the latest trends and information about your industry/niche. You especially love sharing your knowledge and insights with others.

7. You’re a Pioneer

You’re a self-starter. You are known for blazing new trails and embracing challenges. You look for innovative ways to enhance and improve solutions and products that already exist.

 8. You are Not Afraid of Hearing “No”

You understand that sometimes “No” often means “Not Yet.” You don’t take rejection personally and even look for ways to turn a “No” into a “Yes”.

9. You’re a Generous Helper

Great coaches love helping people. You are probably a coach that doesn’t call yourself a coach if you already offer your knowledge, insight, and expertise generously. You give away what you know because you enjoy the thrill of seeing other people succeed! 

Just imagine how many more people you could help if you started marketing yourself as a coach!

10. You Want to Make a Difference

You want to be a difference maker. You want to use your strengths, skills and experience to enhance the lives of others. You know that the knowledge you have could make a significant impact on the lives of others.

Sharing your strengths, skills and experience is about more than being helpful. For you, it’s about leaving behind a legacy of impact.

11. You’re a Go-Getter 

You are so ambitious, it’s almost like you coach yourself. You are self-motivated and always on the go. You are not afraid of hard work, and nothing can stop you from achieving your goals. 

You are both a dreamer and a doer. You are always reaching for new achievements.

12. You’re an Optimist

The glass is always half full for you. When others see a pain point or a problem, you see an opportunity. You work out solutions and see new possibilities in every situation. 

13. You are Creative 

Coaches are often creative people. You use your creativity in many ways. Through your creativity you help other people come up with creative solutions to problems, explore their creative passions, and launch their creative calling. 

As a creative, you hold a coaching super power that helps your clients solve problems quickly and reach their potential.

14. You are a Risk Taker

You know that growth comes from taking risks. You are not afraid of calculated risks and you love helping other people overcome their fear of risks to achieve growth. You know that incredible things are possible outside of your comfort zone.

15. You Already Get Paid to Do What You Love

Are you already getting paid to do what you love? In your current role as executive, business owner, mom, you might already be getting paid for the skills and help you offer others. Whether you’re showing entry level employees how to take their next professional step, sharing your wealth of experience with budding business owners, or helping other moms reclaim some sanity you might as well make it official with the title coach! 

Coaching can be a very lucrative career. Coaching has grown into a billion dollar industry and isn’t showing signs of slowing down anytime soon. If you are already sharing your skills and expertise through your current role, now is the time to consider starting your coaching business!

What it Takes to Become a Coach

If you can identify with any of the signs above, there is a good chance are you are a coach (or great coach material)! It’s an ideal time to launch your coaching business. And it’s simpler than you might think.

It’s a good idea to look into training or certification for certain niches, but currently, most coaching niches don’t require a specific certification. Certification is not always necessary but it does boost your credibility and confidence. Getting certified also helps potential clients believe you have enough expertise for them to spend their hard-earned money on your coaching services. 

You already have some experience, training, and possibly education in your field but that likely isn’t all you will need to run a successful coaching business. Many new coaches hire their own coaches or take courses to help them with leadership training, communication skills, business and marketing, entrepreneurship, social media tips and tricks, email list marketing, sales funnels, and more. Join The Coach School to learn how to run a successful coaching business.

Ready to Start Your Coaching Journey?

The Coach School was created for people just like you who have natural coaching skills but need some help when it comes to launching and growing your business. Through The Coach School you’ll get…

  • A step-by-step process for creating and growing a successful coaching business in just 12 weeks.
  • Custom training and LIVE coaching with Coach School founder Alli Worthington
  • A dedicated mentor and mastermind of like-minded peers

Don’t delay your coaching journey any longer! Join The Coach School today.

Ashley’s Success Story

Our student Ashley runs Adventure Advising. It is a travel planning service for folks going to Disney, Universal, and beyond. And this is what she has to say about The Coach School:

“I joined The Coach School hoping to learn that secret recipe for successful, meaningful entrepreneurship, and I came away with so much more than I ever could have imagined. Trust me, no matter what kind of helper you are, even if coach isn’t your name at all, The Coach School is for you. You’ll walk away with confidence and skills that you need for your business to take off.”

See Ashley’s full testimonial here.

get coaching clients

How To Get More Coaching Clients: 20 Secrets that Get Results Fast

Congratulations, you’re a coach! You are confident you have what it takes to help your clients solve problems and achieve their goals. You are now ready to make money while doing what you love – helping others. 

The question is – where do you find clients? 

In this article, we will teach you how to get more coaching clients by sharing 20 Secrets that get results fast!

It Starts With Good Marketing

There is good marketing and bad marketing. While bad marketing is all about being pushy (which turns people off), good marketing simply means finding people who need your help and telling them you have products/services that can help them.

As a new coach, you should spend 80% of your time on marketing to attract new clients and 20% of the time taking care of current clients.

These days, people’s attention spans are shorter than ever. Before you start doing anything, it would be helpful to learn about the secret ingredients that capture an audience’s attention effectively.

10 Marketing Secret Ingredients that Grab Audiences Attention Fast 

1. Get Clear on Your Coaching Superpower 

As a coach, it’s important to get clear on your coaching superpower, or your niche. To get started, ask yourself what problem you solve.

Consider the questions below when deciding on a niche:

  • What are you passionate about?
  • What problems do you solve best?
  • What are you naturally good at?
  • What are your skills and expertise?

It’s best to focus on one niche in the beginning. If you want to have other niches in your coaching business, you can always add them once your coaching business is more established. 

2. Get Clear About Your Perfect Person

If you try to help everyone, you’ll end up helping no one. Take some time to get clear about the problem you solve and who you solve it for. Get an idea of who your Perfect Person is by asking the following questions:

  • What are his/her pain points?
  • How do you help him/her to solve the problem?
  • What online platform does the ideal client use so you can reach them?
  • How do you let them know that your coaching service is available?

You may be worried that you will not get noticed if you narrow down the clientele you want to serve. The truth is it’s much easier (and faster) to build your client base when you market to a specific kind of person. 

3. Be Focused and Consistent 

Always keep your Perfect Person in mind when you create marketing content. Create content that speaks to your perfect person and their pain point. Avoid the temptation to share too much about yourself and topics that are outside of your area of expertise.

4. Build Connections with Your Audience 

As kids, we love stories. Now that we are adults, we still appreciate good stories. Stories create emotion, which is one of the big factors affecting customers’ purchase decisions.

A good story helps grab the audience’s attention and helps clients imagine what it’s like to work with you. Here are the three elements that help create a good story:

Hook – Use a catchy headline to help get people’s attention.

Story – Tell a story of how transformation happens that builds belief, emotion, and trust.

Close – Make an offer and invite your audience to work with you.

Remember, a good story will make clients feel more connected to you. The more connected your audience feels the more likely they will be to work with you.

5. Be Clear and Simple 

Be clear and simple when communicating with your audience. Don’t use big words and avoid long sentences. Your content should be clear and straightforward. If you confuse your audience, they won’t take action.

Having a clear call to action is part of effective marketing. When creating clear and simple content, consider the action you want your audience to take. Should your audience subscribe to your mailing list, book a free discovery call, or make a purchase? Be clear about what you would your audience to take action on.

6. Be Curious 

Be curious about your audience. Ask them what they need so you know how to serve them. You can post polls or questions on social media or create a community group and encourage members to share their thoughts. 

Sometimes your audiences post comments on social media to share their point of view or tell you what product or service they want – take note of that, too. 

Being curious about your audience will help you create effective marketing content. Your audience will read your social media posts, emails, and other marketing material and feel like you are speaking directly to them.

7. You’ve Got 8 Seconds. Make It Count.

You’ve got 8 seconds to capture an audience’s attention, so make it count. Here are tips that will help you grab attention fast:

  • A catchy headline for social media or blog posts
  • Attractive graphics or videos
  • Clear and simple communication
  • Personalize message to your ideal client

Keep short attention spans in mind when creating content. You don’t want your amazing content to go to waste! Consider the tips above when creating marketing materials.

8. Leverage Social Media

Social media can be a great way to connect with clients and share your expertise. Use it to reach as many people as possible and drive traffic to your website.

Again, always keep your Perfect Person in mind, and be focused and consistent when sharing content. Your content should include The Five E’s – Establish Authority, Educate, Entertain, Encourage, and Engage.

Need some help when it comes to creating social media content? Download our free 30 days Social Media Calendar to help you get started.

9. A Great Website

While social media is a great way to reach potential clients, the algorithms are constantly changing. It’s important not to rely solely on social media. Invest in a quality website where potential clients can find you.

Make sure your website looks professional and is always updated regularly with new SEO-worthy content.  

10. Use Data to Make Smart Decisions

You can use data to help you understand what is happening in your business and how you can improve. Data analytics tells the truth about: 

  • How people find you
  • The kind of content that works best for you
  • Which product/service clients like best
  • Things that don’t work and what changes need to be made

Always repeat what works and change the things that don’t work.

 10 Marketing Ideas That Help Get More Clients

Now that you have learned about the secret ingredients of great marketing content. Let’s break down 10 things that will help get more clients. 

1. Ask for Referrals and Testimonials

One of the most effective marketing strategies is also one of the simplest: word-of-mouth. When people have a good experience with your business, they’re likely to tell their friends and family about it. 

You can encourage word-of-mouth marketing by offering referral incentives or freebies. In exchange for referring friends and family offer your clients a discount on one of your products or services or a free gift. 

You will also want to ask your clients for testimonials. Ask them for their honest feedback on what it was like to work with you. The best time to ask for a testimonial is when a coaching course or program comes to a close or after you’ve achieved a specified goal with a client.

2. Networking

One great way to get your business name out there is to get involved with networking events related to your niche. The purpose of networking is to meet new people and let people know how you can help and what you have to offer. 

Not only will this help get your name in front of potential clients, but it can also help create chances for brand collaboration with others.

3. Public Speaking

Public speaking helps to establish your authority and position yourself as an expert. Public speaking will also boost your confidence and your sales skills. Be on the lookout for opportunities to share your voice. Research events looking for speakers or work your existing connections to identify speaking opportunities.

Pro tip: What if you don’t have any experience or speaking invitations? Take advantage of online platforms. Promote yourself a speaker by sharing your voice on social media. Create TikToks, Reels, Shorts, or longer YouTube videos.

4. Email Marketing

Email marketing is one of the most important aspects of any digital marketing campaign. Studies have shown that 40% of people are more likely to purchase a product through email than through social media. 

When doing email marketing, remember to make it about your audience. Keep your content simple and clear while packed with valuable information. Learn more about email marketing practice here – The Best Email Marketing Tips For Coaches.

5. Partnerships and Collaboration

One way to promote your business is through partnerships and collaborations with other professionals. This can be a great way to get your name out there and to learn from others in your field. Consider guest blogging, doing interviews on online platforms, etc.  

6. Hosting a Weekly Show 

One of the best ways to showcase your expertise and connect with potential clients is through a weekly show. Show up for your audience and show off your knowledge through a video or audio format. You can host your weekly show on platforms like Facebook or Instagram Live, Podcasting, a YouTube channel, or any other platform you choose.

Here are some content ideas for your show:

  • Your expertise in niche content
  • Interviews/talk shows. Invite guests to your show/or get invited
  • Q&A From Audiences. You may ask your audience what content they like to hear or watch.

Hosting a weekly show will help you establish authority in your niche and build trust and likeability with your audience. Your show is also a great way to effectively market your products/services. 

When you are just starting out, don’t overthink it, pick a topic you feel comfortable with. Keep your content clear and simple. And go for it!

7. Workshops and Masterclasses

Workshops or masterclasses are a great way to introduce your products/services to potential clients. Workshops or masterclasses can give you a chance to showcase your skills and expertise and also help potential clients understand what you do and how you can help them. 

You can host a workshop or masterclass for free or at a lower fee than your normal coaching rate. 

8. Price and Package Your Services

Packages give potential clients a more precise idea of your coaching process and what their outcome will be. Consider the following factors when packaging and pricing your services:

  • What specific results do you want your client to get?
  • How do you help clients to achieve results?
  • How do you bundle up the course and sessions?
  • How long will each session be?
  • Will you do group or individual coaching?
  • What are others charging for a similar service?
  • Can your clients afford your services?

Do you want to know if you are charging the right amount? Take this quiz – What’s Your Perfect Rate to Charge As A Coach.

9. Offer Free Discovery Calls

The free discovery call is one of the best ways to get new clients. It gives you an opportunity to find out if a potential client is the right fit for your services. And it helps potential clients understand how you can help them achieve their goals and what it would be like to work with you. 

Always remember to offer your services at the end of a discovery call. Try to lock in the sale before saying “Goodbye”.

You will spend a lot of time doing free calls in the first few months when you start out. This is normal, and this will help you to get experience and gain confidence.

10. Make The Offer, Close The Deal

After you have done that discovery call and that talk show or masterclass, don’t shy away from making an offer. It’s scary to potentially hear “no”, but if you never ask, you don’t give others a chance to say “yes”.

Whatever it takes, never skip this crucial step of making an offer.

There you have it, 20 secrets that get results fast. Implement these secrets in your coaching business and you’ll be sure to attract clients fast!

Join The Coach School

Launching and sustaining your coaching business can be hard. The good news is you don’t have to do it alone. The Coach School is designed for coaches just like you.

Through The Coach School you’ll get…

  • Step-by-step guidance on how to build and grow your business
  • A coach that answers your question at live coaching sessions
  • A mastermind of other like-minded people
  • And so much more!

Join The Coach School here. 

How to Create an Online Course 

Online courses are a great way to grow your coaching business. An online course is a digital product that you use to share your knowledge and expertise, grow your client base, and make money.

With an online course you can expand your audience on a much larger scale. Because your course students simply have to register to get access to your knowledge and expertise you can reach more people. No onboarding, coordinating meetings, or hosting one-on-one sessions for your course students. Imagine the time you’ll save and the people you’ll be able to reach through your online course offering!

As an added bonus, some of your students will love your content so much they’ll want to hire you for one-on-one or group coaching. Your course is a great way to establish yourself as an expert and attract future clients.

The best part? You get paid for the amazing content you provide your students! Your course can become a reliable source of revenue for your business.

Ready to create your first online course? Keep reading to learn how!

Step One: Choose your course topic

First things first, choose the topic of your course. Your topic should reflect your expertise and solve a problem that people in your niche struggle with. Through your course you will offer a solution to the problem your niche struggles with.

Take a moment to reflect on your area of expertise and the problem that you solve for your clients. 

Once you have a topic in mind for your course, test out your idea. Before you get into content creation for your course you will want to make sure that there is a market for your course. In other words, you need to find out if anyone will pay for the information you offer in your course.

Test your course topic

Test out your course idea with the steps below.

  • Search Groups on social media – Search for groups that exist on the topic of your course. Spend some time monitoring commonly asked questions in these groups. If the problem you solve through your course is a common theme in the group your course topic likely has a market.
  • Compare with your competitors’ offers Identify 2-3 fellow coaches or course creators in your niche. Research their offerings. Do they offer a course that covers a similar topic to yours? Can you offer something that their course is missing?
  • Survey your email list – If you have an email list over 100 subscribers send a survey to your subscribers to gauge their interest in your course topic. The goal is to collect positive responses from at least 25% of your subscribers. From your pool of positive responders ask for interviews. Set up an individual interview with 5-10 people from your pool of positive responders and ask them the following questions:
    • What is their desired outcome after completing the course?
    • What excites them most about the topic?
    • What struggles do they have with the topic

By now, you should have a solid course topic and evidence that people are willing to pay for the content you are offering. It’s finally time to get your creative juices flowing by naming your course!

Pro tip: First time course creators should address a specific pain point. Don’t offer a solution to everything but the kitchen sink. Solve a specific problem for your students. 

Step Two: Name your course

Naming your course is an important step to get right. When a potential customer sees the title of your course it should immediately pique their interest. You want your course name to clearly communicate the problem your ideal customer has and the solution you are offering.

A powerful course name is…

  • Clear and concise
  • Outcome focused (not learning focused)
  • Attention grabbing
  • Memorable

Take a moment to brainstorm potential names for your course. 

Pro-tip: Get potential customers engaged. Ask your email subscribers or social media followers to vote on their favorite name.


A great course name draws potential customers in. An equally great tagline spurs potential customers on to learn more. Your tagline will be a short sentence, about 10 words or less.

Craft your tagline and move on to Step Four.

Step Three: Decide how to deliver your course content

Online courses exist in many different formats. You can record a video of yourself talking, creating a visually appealing video with a slide deck and voiceover, or you can send your course students downloadable PDF workbooks. Explore the course content delivery methods below and choose one that feels more comfortable and doable for you.

  • Direct to camera The direct to camera option for delivering your content consists of you scripting and filming video lessons for your students. You will recite your video scripts directly into your camera lens as if you are talking directly to one of your students.
  • Audio + video slides – An audio course with video slides is a great option for camera shy course creators. Your course students still get the benefit of being visually engaged while taking in your audio content.
  • Direct to camera + video slides – Some course creators opt for a blend of showing up on camera and creating video slides. This gives your course students the best of both worlds. This option does require the most coordination on your end but it also provides the richest experience for your students. 
  • Audio only – An audio course is almost like an exclusive podcast that your course students get access to. With an audio only podcast you will record your voice and upload your mp3 files to the course platform of your choosing. 
  • PDF workbooks – Skip audio and video all together and create incredible workbooks for your students. Students who enjoy learning by the book will love this format. If you love to write this might be the content delivery route for you.

What format will you choose for your course content? Direct to camera? Audio? A blend of all the above? Choose a format that feels most comfortable and realistic for you.

Pro tip: You don’t have to be an expert on course creation to utilize one or all of the course formats above. You can hire freelance experts to assist with video editing, audio editing, workbook design and so much more! Check out Fiverr and UpWork to see what course content creation you can outsource.

Step Four: Pick a platform  

Now that you know how you will deliver your course content it’s time to choose a platform for your course! There are many different platforms to choose from like Kajabi, Teachable, Thinkific and more. Kajabi is by far the best. 

With Kajabi you can build a beautiful course and do all of your marketing for your course from one platform. You can create, market and sell your course all in one place with Kajabi. The platform is super user friendly and if you hit any snags the customer service team is amazing. You can start a free trial today to see what all the hype is about!

Step Five: Create your content

Now the real fun begins, creating your course content! It’s time to take the amazing knowledge you have in your head and translate it into video, audio, or workbook content.


Start by outlining your content. Script your audio, prep your video setup, create your slide decks and workbooks. The easiest way to outline your content is to break it down into individual lessons. Identify the number of lessons your course will contain and start outlining content for each lesson.


Once your content is outlined and scripted, start creating! Step up to the microphone, hit the record button on your camera, or assemble your workbooks.

Give yourself a few days to create your content. Recording your voice or talking to a camera may feel overwhelming at first. This isn’t a project that can be completed well in one-day. Plan accordingly and give yourself lots of grace!


Once all of your content is created grab your proverbial red pen. Edit your videos, clean up your audio, and scan your workbook material for typos.

Tools you might need to create & edit your content:

  • CanvaCanva is a user-friendly graphic design site. Design your own eye-catching video slides and workbooks with Canva
  • Quality Microphone  Invest in a quality microphone for your voiceover work. The Rode mic is a great option.
  • Quality Video Camera – Your phone might work if it has a high quality camera but a camera designed for video is recommended.
  • Video Editing Software – Editing software will help you cut out mess ups and mistakes and help you add some pizzazz to your video content. Wevideo is a great editing software option for beginners. You can edit your videos, screen record and utilize other cool features like green screen.
  • Teleprompter Consider using a teleprompter app. BigVue is a teleprompter app that will help you create perfect teaching videos.

Can you believe it? Your course content is ready to be shared with the world! Before you open your doors for enrollment, spend some time getting your pricing right.

Step Six: Price your course 

Your course content is ready to roll. How much will you charge for your amazing content? Pricing your course correctly is crucial. Charge too much and some of your ideal customers won’t be able to afford your course. Charge too little and people might underestimate the value of your offer.

Start playing around with pricing by coming up with a ballpark figure that you’re thinking of charging. Record your figure somewhere safe. Next, test your figure against the market.

Compare with competitor courses

Identify 2-3 fellow course creators that offer courses with a similar format and topic to yours. Figure out what they are offering through their course and what they charge.

Where do you fit in with your competitors? Are you charging too much? Too little?

Consider the value you are offering through your course content

You know what your competitors are charging but your course isn’t exactly like theirs. Further clarify your pricing by determining what the value is of your course. Ask yourself: What is the value of the outcome I promise my course students?

Additionally, consider any added bonuses or elements you offer through your course. Do you offer bonus workbooks at the end of each lesson? Will you throw in an extra lesson or a one-on-one session?

After comparing with your competitors and considering the value of your content, return to your estimated figure. Were you close to the mark or pretty far off? Given everything you know now, set a price for your course.

Step Seven: Test your content

You’re almost there coach! Before launching it’s a good idea to test your course content.

You want to make sure that all of the hard work you’ve put into creating your course will pay off. Recruit BETA testers to screen your content for typos, errors, and impact. Most importantly, the big question you want to know is: Did your course deliver the results you promised?

How to find BETA testers

You can find BETA testers for your course in a few different ways. If you have an email list, send an email to your subscribers asking for participants. You can increase your chances of getting a response by offering something in exchange for participation like a free coaching session or a discount code. If you don’t have an email list put the ask out on social media. Create a post asking for participants and share to your story. You can also put the ask out in relevant online groups.

The goal here is to get 5-10 people who fit in your target market to agree to test your course. No matter how you find your testers make sure that they align with your target market. You don’t want to ask friends and family to test out your course if they don’t fit into your target market.

Once you have 5-10 BETA testers give them access to your course and collect their feedback.

Collect feedback

While your testers are working their way through your course, create a survey. You can easily create a survey using Google Forms or Survey Monkey. Your survey should capture responses to questions that you want to know about your course. 

Here’s what you absolutely must ask your testers:

  • User Experience – was it easy to enroll and navigate course material? Was your tech glitchy? 
  • Content – Did your tester find your content helpful/valuable?
  • Outcome – Did you deliver on your promised outcome?
  • Price – Would you tester pay “X” dollars for your course? You can also make it open ended and ask how much they would pay.
  • Testimonial – ask your testers to share what they loved about your course and how it helped them!

Send a survey out to your testers as soon as they finish your course. The sooner you get their survey response the better their feedback will be.

Pro tip: Gather the testimonials testers left on their survey and use them for marketing purposes! Don’t forget to use the bonus resource that tells you exactly how to gather testimonials.


After your BETA testers have provided feedback on your course content make edits to your course. Be sure to implement as much of your testers feedback as possible. Pay extra attention to comments or complaints that came up more than once.

Step Eight: Launch

Congrats coach! You have done a ton of hard work to get to this point. It’s launch time. Time to share your amazing course with the world!

First things first, choose your launch style. You can choose to open your course for registration on certain dates throughout the year (annual) or keep your enrollment open all year long (evergreen).


Evergreen enrollment means that your course is always open to new students. With this launch approach you will create one, big launch for your course and allow students to enroll all year long.

This launch style is a bit limiting in the sense that you only get to create initial buzz around your course once. After launching your evergreen course you don’t have a new or urgent offer to extend to potential customers via your course content.

On the upside, an evergreen launch style is less stressful than annual launches. You don’t have to constantly plan and execute open enrollment launches. You also get the benefit of potentially receiving recurring revenue from monthly course registrations.


Unlike an evergreen approach an annual launch style means you open your course for enrollment on specific dates throughout the year. Opening enrollment on specific dates throughout the year is a great way to create momentum and buzz around your course. Not to mention, this approach can help you stay focused and organized.

Specific, or annual, launch dates give you the opportunity to plan, prepare, and strategically promote course registration. Plus, you won’t have to constantly keep up with registration or customer support.

This launch approach also creates urgency. Interested parties will know that they have a small window of time to make a decision. A small window of time to make an investment creates urgency which drives sales.

The downside of this approach is that you only make money on your course during launch periods. You also run the risk of missing out on customers that don’t register during your launch window. Once doors to your course close they may seek out a different course or coach to help them.

Choose the launch style that works best for you and move on to spreading the word!

Spread the word about your course

Schedule your launch and spread the word! Announce to email subscribers, social media followers, friends, and family that enrollment is open.

Pro tip: Personally reach out to any email subscribers, friends, or family provided you feedback on your course name or content.

Open enrollment

After you’ve generated some buzz about your course, open enrollment! All that’s left now is to sit back and watch course registrations pour in.

Way to go coach!

You did it! You launched your first online course. Give yourself a pat on the back for all of your hard work. 

It shouldn’t be long now until you have your first satisfied student! An online course is a great revenue stream for your business but don’t stop there. Convert course students into coaching clients. Learn how to uplevel your coaching business with The Coach School. The Coach School is a 12-week program designed to help you transform your coaching business. Learn more here.

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