consider this...

Imagine how many more clients you could help if you had the right systems to scale your coaching business

Stop imagining — start doing! We'll show you the step-by-step roadmap of how to build a successful coaching business.

Imagine how many more clients you could help if you had the systems to scale your coaching business.

Stop imagining — start doing!

We'll show you the step-by-step roadmap of how to build a successful coaching business.

You already have the passion. Now it’s time to get fully booked.


Be honest…


You’re overwhelmed by the business side of things.

You’re a great coach, talented, and not afraid of hard work, but wish you had a step by step roadmap to build a consistently profitable coaching business.

You’re in the right place.

You're tired of "winging it."

You feel stuck. You’ve done everything on your own so far (with some success!), but now you’d like to take your business to the next level and get the guidance and accountability you crave.

You’re in the right place.

You’re ready for a faster, smarter way to run your business.

You’re tired of working so many hours. You want more financial freedom and flexibility so you can create a business and life that you love.

You’re in the right place. 

The solutions you’ve been looking for...


Instead of “winging it,” learn a proven, step-by-step process for creating and growing a successful coaching business in just 12 weeks.


Instead of generic business classes, get custom training and LIVE coaching with Alli Worthington, industry expert and founder of The Coach School™.


Instead of “going solo,” work with a dedicated mentor and mastermind of like-minded peers who take coaching just as seriously as you do.

You deserve a training program that’s just as unique as you are.

...without the hefty price tag!




Stop worrying and wondering what comes next.

Feel confident, knowing that you’re learning the exact steps from coaching experts who have done exactly what you want to do.

Is The Coach School™ for me?

resources for every stage


Every year, I get hundreds of emails from women who want to build a coaching business but have no idea where to start. The Coach School™ will take the mystery out of the process and set you up for success!


If you’re just a few years (or months!) into starting your own coaching business, it can be easy to get lost in the details. The Coach School™ gives you the secrets and strategies you need to be confident about the future.


Many coaches are experts in their particular field or topic, but still struggle to grow their business. The Coach School™ gives you proven systems and frameworks to consistently reach new clients, scale your business, and ensure lasting success.

the coach school is built for you!

Alli has appeared in and worked with...

meet your coach


Hi friend! I'm Alli Worthington, founder of The Coach School™. I’m a best-selling author, nationally known speaker, and high-profile business coach, but life didn't always look like it does now.

Thirteen years ago, I started my first business as the mom of five young sons after my husband and I went through bankruptcy and homelessness. I literally started with $42 in start-up capital, a computer with missing keys, and no idea what I was doing.
With no money, no connections, no investors, I plunged into online business with nothing but fierce faith and a desire to give my family the financial security we needed.

Since then, I’ve authored four best-selling books, co-founded the single largest international women’s small business conference, and coached thousands of men and women in business. From Fortune 500 companies, to small businesses, to tech companies, to favorite household brands – I’ve built a career out of helping others start and grow successful businesses.

Today, my work is focused on helping women thrive in all areas of life. I created The Coach School™ to help you make an impact in the lives of others, find financial freedom, and gain the work-life flexibility you deserve.

Ready to join me? I can't wait to meet you in our weekly LIVE coaching sessions!

Maybe you’re thinking…

What makes The Coach School™ so great?

The Coach School™ gives you everything you need to grow your coaching business, step by step. Our coaching experts share the proven strategies, hands-on tactics, real-world examples, and done-for-you templates from their decades of experience, so you can book more clients and change more lives.

Personal Mentors

At The Coach School™, we are with you every step of the way. You will have a Coach School Mentor to answer your questions, hold you accountable, and help you reach your goals.

Mastermind Groups

Each student of The Coach School™ is plugged into a mastermind of motivated colleagues who will be a sounding board, a cheerleading section, and can even be a referral network.

Weekly Live Coaching Calls

That's right! Every week, join Alli for an hour of live group coaching where she answers your questions about your business in real-time. You can join live or watch the recording after.

Full Library
of Resources

Accelerate your growth by using our pre-built templates and tools. From lead magnet templates, to social media planners to a full graphics package, we set you up for success!

Session starts SEPTEMBER 19, 2022

When you join, you'll receive:




The Coach School™ is a 12-week intensive training program designed to help set up coaches for success. The Coach School™ is an investment of $1497 in you and your coaching business. 

Ready to make your dreams a reality? Join The Coach School™ now!


Save Big!
$ 997 PAY IN FULL & SAVE $500


Three Months
$ 499 Per Month

Here's a taste of what's included...

There’s nothing quite like The Coach School™ available anywhere else, but what makes it truly exceptional is the amazing bonuses and templates you unlock as you progress through the program. 

You’ll gain access to 20+ incredible resources such as…

How to Pre-Qualify Clients

Learn proven tips and tricks for pre-qualifying clients before you ever get on a call with them. You'll receive Alli's top questions for a website form and learn how to immediately recognize which clients are right for you.

25 Powerful Subject Lines

Connecting with clients and leads through email is vital. We’ll give you 25 powerful subject lines that will grab their attention and compel them to click!

Website Do's and Don'ts

Your website is your first impression, so we provide you with the inside scoop on how to create a website that stands out above the rest! Plus, we’ll share our list of great web designers to work with!

Social Media Planning & Templates

Social media can feel incredibly overwhelming. But with our bundle of social media bonuses – including graphic templates, content planning, and branding tips – that overwhelm will be a thing of the past!

Let's take a closer look at what you'll learn in The Coach School™...



Your goal is to help your clients close the gap between where they are and where they want to be. You know how to partner with them to have a significant impact on their lives. But you have to start with getting the right clients and that comes with gaining clarity in your business. In module one, you’ll learn how to:

Start a coaching business - module 1
Start a coaching business - module 2



Build a sustainable (and protected!) business while living out your dream of helping others. Learn how to set up the structure of your business the right way to avoid future financial, legal or administrative headaches. In module two, you’ll learn how to:


Building your personal brand

Earning your audience’s trust starts with consistency and confidence. And when your audience trusts you, they will want to hire you and refer you often. This is the foundation for all successful personal brands. In module three, you’ll learn how to:

Start a coaching business - module 3
Start a coaching business - module 4



The business secret no one will tell you: Marketing is finding people who need your help and showing them how you can solve their problems. Yes, it’s really that simple. In module four, you’ll learn how to:



Facebook. Instagram. Linkedin. Twitter. TikTok. YouTube. Sometimes it feels like running a marathon when you log into social media. Especially when you’re trying to figure out what to post for your business. Discover how to show up online as your personal brand without sacrificing the magic of personal connection. In module five, you’ll learn how to:

Start a coaching business - module 5
Start a coaching business - module 6



Potential clients are faced with hundreds and hundreds of messages every day, so your website matters. It needs to be a warm landing place that shows off your credibility and demonstrates your thought leadership. But you don’t have to wait to build a big fancy website to start building trust. In module six, you’ll learn how to:



Are you ready to meet your new favorite thing about your inbox? (No, it’s not inbox zero!) With email marketing, you can reach your audience where they’re paying attention with content that they care about! In module seven, you will learn how to:

Start a coaching business - module 7
Start a coaching business - module 8



An effective sales funnel moves people from passersby to paying clients. And it all starts with creating a delightful experience for prospective clients through interactions with your content, your business, and yourself. In module eight, you’ll learn how to:



Sales isn’t a bad word. In fact, the sooner you get comfortable with pitching your business and selling your services, the sooner you can help the people who need you. One easy way to get started is with multiple sales funnels, so you can increase your revenue and gain financial security. In module nine, you will learn how to:

Start a coaching business - module 9
Start a coaching business - module 10



It turns out the secret to making progress in your success as a coach and business owner is how you manage your time and what systems you build. Systems are your coaching business’s biggest cheerleaders. We’ll help you determine what systems you need and how to implement them. In module ten, you’ll learn how to:



From onboarding to asking for referrals, managing your client load can be a full-time job. When you create a client management process that works for you, you free up more time to actually spend with your clients to help them make progress on their goals. In module eleven, you’ll learn how to: 

Start a coaching business - module 11
Start a coaching business - module 12



You have clients. You have systems in place. And you’re nailing your marketing. Now it’s time to level up for long-term success, so you can enjoy the business you’ve worked so hard to build. In module twelve, you’ll learn how to:

The Coach School™could help you book just one more client, what would that be worth?

Think about it! Booking one lifetime client could cover the cost of this entire program. Plus, by the end of your time as a student, you’ll have a fully customized, step-by-step actionable plan to grow your coaching business. Take the mystery out of how to run a successful coaching business and join The Coach School™ today!


Three Months
$ 499 Per Month


Save Big!
$ 997 PAY IN FULL & SAVE $500

Love details?
We do too!

Below are more nitty gritty details of the program, but if you still have questions, contact us! We’d love to hear from you.

You know it! You will be in a mastermind group with fellow students and your dedicated mentor. You will get direct feedback from them. And Alli will host a group coaching live Q&A each week with students and is happy to answer your questions directly! 

Not the way Alli has designed the program. For the 12-week program, you will have one module open up per week, a mentor to help you, and a mastermind group to support you, as well as a chance to meet with Alli on the live call. 

You’re right. It’s not ideal. But were the last three months ideal? Will the next three months be any different?

A year from now, we’ll all be another year older. Five years from now, you could look back at this as one of the most significant choices you ever made for your calling … or it might just be another normal day.

The truth is, there’s never a perfect time. You’ll never be fully ready to do anything. 
Successful coaches don’t wait for time … they make it.

The Coach School will give you a dedicated mentor to make sure you succeed and teach you to manage your time like a pro. If not now, when? Don’t miss your chance! 

The Coach School will not teach you specifics on how to coach your clients. It will teach you how to build your coaching business, how to get clients, how to manage your clients well, how to build systems for success, and how to build your revenue. In that way, it will help you be a better coach, just not teach you how to coach.

There are 12 modules, each with 3-5 videos and workbooks for each. You won’t ever feel lost or alone, we have videos, workbooks, bonus downloads and a hand to hold you each step of the way! 

Plan on spending 2-3 hours each week on your curriculum. You will have the bonus of the hourly coaching call with Alli and meeting with your mastermind group and mentor to help you succeed. 

You will go through the 12-week program in real time. Each week a new module will be released for study and you will have a mastermind group of students and a dedicated mentor. Once you complet the program, you will have lifetime access to go at your own pace if you choose.

Absolutely. The Coach School will help you strengthen all aspects of your business, perfect your copywriting, build stronger funnels for bringing in clients, create marketing techniques to bring the right clients to you, manage your clients without stress, and create new simple revenue streams for your business.

We believe that the system works, and if you do the work and follow the program you will see results! We do not offer refunds.

The most asked question — will this program work for ME?

Yes, if you do the work. If you follow Alli’s trusted framework and do all the work in The Coach School you will book more clients and see results!  

Self-doubt is a normal part of doing anything important. We all have to battle our self-doubt because it is a natural part of living out our calling. We have to grow, learn, and take action and all of those things trigger self-doubt. 

Don’t let self-doubt ruin your coaching business. You have people to help, lives to change, and a calling to fulfill. Let your passion for helping others be more important than your self-doubt. 

I get that! Life can take us by surprise and disrupt our plans. But the good news — once you are a student of The Coach School, you will have lifetime access to all of the content. 

Don’t let life stand in the way of your coaching dreams! 

Seats fill up quickly.
Save your spot today!

The Coach School™ enrollment is now open! Don’t put your dreams on hold any longer.



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DISCLAIMER: The sales figures stated on this landing page and discussed in The Coach School™ program are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter).

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