Congratulations, you’re a coach! You are confident you have what it takes to help your clients solve problems and achieve their goals. You are now ready to make money while doing what you love – helping others.
The question is – where do you find clients?
In this article, we will teach you how to get more coaching clients by sharing 20 Secrets that get results fast!
It Starts With Good Marketing
There is good marketing and bad marketing. While bad marketing is all about being pushy (which turns people off), good marketing simply means finding people who need your help and telling them you have products/services that can help them.
As a new coach, you should spend 80% of your time on marketing to attract new clients and 20% of the time taking care of current clients.
These days, people’s attention spans are shorter than ever. Before you start doing anything, it would be helpful to learn about the secret ingredients that capture an audience’s attention effectively.
10 Marketing Secret Ingredients that Grab Audiences Attention Fast
1. Get Clear on Your Coaching Superpower
As a coach, it’s important to get clear on your coaching superpower, or your niche. To get started, ask yourself what problem you solve.
Consider the questions below when deciding on a niche:
- What are you passionate about?
- What problems do you solve best?
- What are you naturally good at?
- What are your skills and expertise?
It’s best to focus on one niche in the beginning. If you want to have other niches in your coaching business, you can always add them once your coaching business is more established.
2. Get Clear About Your Perfect Person
If you try to help everyone, you’ll end up helping no one. Take some time to get clear about the problem you solve and who you solve it for. Get an idea of who your Perfect Person is by asking the following questions:
- What are his/her pain points?
- How do you help him/her to solve the problem?
- What online platform does the ideal client use so you can reach them?
- How do you let them know that your coaching service is available?
You may be worried that you will not get noticed if you narrow down the clientele you want to serve. The truth is it’s much easier (and faster) to build your client base when you market to a specific kind of person.
3. Be Focused and Consistent
Always keep your Perfect Person in mind when you create marketing content. Create content that speaks to your perfect person and their pain point. Avoid the temptation to share too much about yourself and topics that are outside of your area of expertise.
4. Build Connections with Your Audience
As kids, we love stories. Now that we are adults, we still appreciate good stories. Stories create emotion, which is one of the big factors affecting customers’ purchase decisions.
A good story helps grab the audience’s attention and helps clients imagine what it’s like to work with you. Here are the three elements that help create a good story:
Hook – Use a catchy headline to help get people’s attention.
Story – Tell a story of how transformation happens that builds belief, emotion, and trust.
Close – Make an offer and invite your audience to work with you.
Remember, a good story will make clients feel more connected to you. The more connected your audience feels the more likely they will be to work with you.
5. Be Clear and Simple
Be clear and simple when communicating with your audience. Don’t use big words and avoid long sentences. Your content should be clear and straightforward. If you confuse your audience, they won’t take action.
Having a clear call to action is part of effective marketing. When creating clear and simple content, consider the action you want your audience to take. Should your audience subscribe to your mailing list, book a free discovery call, or make a purchase? Be clear about what you would your audience to take action on.
6. Be Curious
Be curious about your audience. Ask them what they need so you know how to serve them. You can post polls or questions on social media or create a community group and encourage members to share their thoughts.
Sometimes your audiences post comments on social media to share their point of view or tell you what product or service they want – take note of that, too.
Being curious about your audience will help you create effective marketing content. Your audience will read your social media posts, emails, and other marketing material and feel like you are speaking directly to them.
7. You’ve Got 8 Seconds. Make It Count.
You’ve got 8 seconds to capture an audience’s attention, so make it count. Here are tips that will help you grab attention fast:
- A catchy headline for social media or blog posts
- Attractive graphics or videos
- Clear and simple communication
- Personalize message to your ideal client
Keep short attention spans in mind when creating content. You don’t want your amazing content to go to waste! Consider the tips above when creating marketing materials.
8. Leverage Social Media
Social media can be a great way to connect with clients and share your expertise. Use it to reach as many people as possible and drive traffic to your website.
Again, always keep your Perfect Person in mind, and be focused and consistent when sharing content. Your content should include The Five E’s – Establish Authority, Educate, Entertain, Encourage, and Engage.
Need some help when it comes to creating social media content? Download our free 30 days Social Media Calendar to help you get started.
9. A Great Website
While social media is a great way to reach potential clients, the algorithms are constantly changing. It’s important not to rely solely on social media. Invest in a quality website where potential clients can find you.
Make sure your website looks professional and is always updated regularly with new SEO-worthy content.
10. Use Data to Make Smart Decisions
You can use data to help you understand what is happening in your business and how you can improve. Data analytics tells the truth about:
- How people find you
- The kind of content that works best for you
- Which product/service clients like best
- Things that don’t work and what changes need to be made
Always repeat what works and change the things that don’t work.
10 Marketing Ideas That Help Get More Clients
Now that you have learned about the secret ingredients of great marketing content. Let’s break down 10 things that will help get more clients.
1. Ask for Referrals and Testimonials
One of the most effective marketing strategies is also one of the simplest: word-of-mouth. When people have a good experience with your business, they’re likely to tell their friends and family about it.
You can encourage word-of-mouth marketing by offering referral incentives or freebies. In exchange for referring friends and family offer your clients a discount on one of your products or services or a free gift.
You will also want to ask your clients for testimonials. Ask them for their honest feedback on what it was like to work with you. The best time to ask for a testimonial is when a coaching course or program comes to a close or after you’ve achieved a specified goal with a client.
One great way to get your business name out there is to get involved with networking events related to your niche. The purpose of networking is to meet new people and let people know how you can help and what you have to offer.
Not only will this help get your name in front of potential clients, but it can also help create chances for brand collaboration with others.
3. Public Speaking
Public speaking helps to establish your authority and position yourself as an expert. Public speaking will also boost your confidence and your sales skills. Be on the lookout for opportunities to share your voice. Research events looking for speakers or work your existing connections to identify speaking opportunities.
Pro tip: What if you don’t have any experience or speaking invitations? Take advantage of online platforms. Promote yourself a speaker by sharing your voice on social media. Create TikToks, Reels, Shorts, or longer YouTube videos.
4. Email Marketing
Email marketing is one of the most important aspects of any digital marketing campaign. Studies have shown that 40% of people are more likely to purchase a product through email than through social media.
When doing email marketing, remember to make it about your audience. Keep your content simple and clear while packed with valuable information. Learn more about email marketing practice here – The Best Email Marketing Tips For Coaches.
5. Partnerships and Collaboration
One way to promote your business is through partnerships and collaborations with other professionals. This can be a great way to get your name out there and to learn from others in your field. Consider guest blogging, doing interviews on online platforms, etc.
6. Hosting a Weekly Show
One of the best ways to showcase your expertise and connect with potential clients is through a weekly show. Show up for your audience and show off your knowledge through a video or audio format. You can host your weekly show on platforms like Facebook or Instagram Live, Podcasting, a YouTube channel, or any other platform you choose.
Here are some content ideas for your show:
- Your expertise in niche content
- Interviews/talk shows. Invite guests to your show/or get invited
- Q&A From Audiences. You may ask your audience what content they like to hear or watch.
Hosting a weekly show will help you establish authority in your niche and build trust and likeability with your audience. Your show is also a great way to effectively market your products/services.
When you are just starting out, don’t overthink it, pick a topic you feel comfortable with. Keep your content clear and simple. And go for it!
7. Workshops and Masterclasses
Workshops or masterclasses are a great way to introduce your products/services to potential clients. Workshops or masterclasses can give you a chance to showcase your skills and expertise and also help potential clients understand what you do and how you can help them.
You can host a workshop or masterclass for free or at a lower fee than your normal coaching rate.
8. Price and Package Your Services
Packages give potential clients a more precise idea of your coaching process and what their outcome will be. Consider the following factors when packaging and pricing your services:
- What specific results do you want your client to get?
- How do you help clients to achieve results?
- How do you bundle up the course and sessions?
- How long will each session be?
- Will you do group or individual coaching?
- What are others charging for a similar service?
- Can your clients afford your services?
Do you want to know if you are charging the right amount? Take this quiz – What’s Your Perfect Rate to Charge As A Coach.
9. Offer Free Discovery Calls
The free discovery call is one of the best ways to get new clients. It gives you an opportunity to find out if a potential client is the right fit for your services. And it helps potential clients understand how you can help them achieve their goals and what it would be like to work with you.
Always remember to offer your services at the end of a discovery call. Try to lock in the sale before saying “Goodbye”.
You will spend a lot of time doing free calls in the first few months when you start out. This is normal, and this will help you to get experience and gain confidence.
10. Make The Offer, Close The Deal
After you have done that discovery call and that talk show or masterclass, don’t shy away from making an offer. It’s scary to potentially hear “no”, but if you never ask, you don’t give others a chance to say “yes”.
Whatever it takes, never skip this crucial step of making an offer.
There you have it, 20 secrets that get results fast. Implement these secrets in your coaching business and you’ll be sure to attract clients fast!
Join The Coach School
Launching and sustaining your coaching business can be hard. The good news is you don’t have to do it alone. The Coach School is designed for coaches just like you.
Through The Coach School you’ll get…
- Step-by-step guidance on how to build and grow your business
- A coach that answers your question at live coaching sessions
- A mastermind of other like-minded people
- And so much more!
Join The Coach School here.